Professor, Temerlin Advertising Institute
Southern Methodist University
Dallas, Texas USA 75275
Alice Kendrick, Ph.D. is professor in the Temerlin Advertising Institute at Southern Methodist University in Dallas, Texas, where she teaches communication research and strategy courses. Her research about branding and public diplomacy, promotional strategies and higher education have appeared in national and international journals and the trade press.
Kendrick is the recipient of the Carl Rosenfeld Education Prize for her research on promotional products, the Distinguished Advertising Educator Award from the American Advertising Federation and the Billy I. Ross Award from the American Academy of Advertising for her contributions to education and research. She is co-editor of the Journal of Advertising Education.
The author of three books, Kendrick received the Great Minds Research Innovation Award from the Advertising Research Foundation for her contribution to a co-authored work (with Jami Fullerton) titled Advertising's War on Terrorism: The Story of the US State Department's Shared Values Initiative (Marquette Books, 2006). She is a member of the National Advertising Review Board and the National Education Executive Committee of the American Advertising Federation.