L I B R A R Y

ADVERTISING RESOURCES

REFERENCE
BOOKS
MEDIA
DATABASES
JOURNALS
WEBSITES
OTHER
OSU LINKS

This guide identifies resources in the field of Advertising. This guide is meant to be a starting point for research and is not comprehensive. Please contact a Librarian if you need assistance in finding information.

You must login to the OSU-Tulsa Website (Click on Off-Campus Access) in order to view the following Databases, Journals and Electronic Books. To view NetLibrary Ebooks remotely you must set up an account in the Library.

REFERENCE

Reference books are good sources to find an overview of your topic, a definition of a term, a fact or a statistic.

Almanacs

Oklahoma Almanac
Reference JK7131 .A36

Atlases

Unavailable

Bibliographies

Business Information Sources
Reference HF5351 .D16

Business: The Ultimate Resource
Reference HD38.15 .B878

Biography

A Big Life in Advertising
Circulation HF5810.L39 A3

Biography & Genealogy Index Database

Biography Resource Center Database

Encyclopedia of American Women in Business: From Colonial Times to the Present
Reference HD6054.4 .U6 K753

Inside the Minds: Leading Advertisers: Industry Leaders Share Their Knowledge On the Future of Advertising, Marketing and Building Successful Brands NetLibrary Ebook

Moscow Meets Madison Avenue: The Adventures of the First American Adman in the U.S.S.R.
Circulation HF5810.B87 A3

Old Man River: The Life of Ray Ackerman
Circulation HF5810.A353 B87

The Ad Men and Women: A Biographical Dictionary of Advertising
Circulation HF5810.A2 A3

Book Reviews

Book Review Index Online Plus Database

Books In Print with Reviews Database

Factiva Database
New York Times Book Review.

Dictionaries / Encyclopedias

Advertising Age Encyclopedia Of Advertising
Reference HF5803 .A38

Dictionary of Advertising and Direct Mail Terms
Circulation HF5803 .I46

Encyclopedia of Associations
Reference AS22 .E5

Encyclopedia of Communication and Information NetLibrary Ebook

Encyclopedia of Television
Circulation PN1992.18 .E53

NTC's Mass Media Dictionary NetLibrary Ebook

The Language of Advertising: Written Texts NetLibrary Ebook

Directories

Advertising Red Books
Reference HF5805 .S785

American Advertising Agencies Online Directory

Audience Ratings: Radio, Television, and Cable
Circulation HE8689.7 .A8 B46

Bowker's News Media Directory
PN 4877 .B69

Gale Directory of Publications and Broadcast Media
Reference PN4867 .G3

Simmons Database
Advertising Guide. CD Available at the Reference Desk.

Standard Directory of Advertising Agencies
Circulation HF5805 .S785

Standard Rate & Data Service Buisness Publication Advertising Source
Reference HF5905 .S723

Standard Rate & Data Service Consumer Magazine Advertising Source
Reference HF5905 .S725

Standard Rate & Data Service Newspaper Advertising Source
Reference HF5905 .S73

Handbooks

Advertising Age Handbook of Advertising NetLibrary Ebook

Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace NetLibrary Ebook

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying NetLibrary Ebook

Statistics

Community Sourcebook of County Demographics
Reference HA203 .365

Demographics USA
Reference HF5415 .D46

LexisNexis Statistical Database

Sourcebook of Demographics and Buying Power for Every County in the USA
Reference HA203 .S65

Statistical Abstract of Oklahoma
Reference HA581 .U54

Statistical Abstract of the United States Website
and Reference HA202 .S82

Style Manuals

APA's Web Guide to Electronic Reference Formats Website

Chicago Manual of Style
Reference PN147 .C44

MLA Style Manual and Guide to Scholarly Publishing
Reference PN147 .G444

Manual for Writers of Term Papers, Theses, and Dissertations
Reference PN147 .T8

Publication Manual of the American Psychological Association
Reference and Circulation PN147 .P83

Yearbooks

Broadcasting & Cable Yearbook
Reference HE8689 .B77

BOOKS

Books, videos, and dvds can be found in the OSU-Tulsa Library Catalog by author, title, keyword, or subject heading. Keyword searching allows you to AND terms together to produce a more focused list of available books.

You may want to check the Library of Congress Subject Headings Reference Z695 .Z8 L524 for a comprehensive list of terms to search in the Online Catalog.

Once you have identified a book you want, note the location and entire call number to identify where the book is located in the Library.

We also have approximately 40,000 full-text electronic books. These can be found through the Catalog or by going to the Library Website and clicking on Books and Electronic Book Collections. To view NetLibrary Ebooks remotely, you must set up an account in the Library.

Books In Print with Reviews Database - This is a database of books that are currently In-Print. Out-of-print books are noted as well. It is a good source to verify bibliographic information and to see what books have been published on a specific subject.

WorldCat  Database Database - This is a database of books cataloged by libraries worldwide. It is a good source to verify bibliographic information, to see what books have been published on a specific subject and to see what libraries own them.

MEDIA

Videos / DVDS
Advertising And The End Of The World (Video)
Media HF5822 .A48 2002

Killing Us Softly 3: Advertising's Image Of Women (Video)
Media HF5827.85 .K54 2000

Behind The Screens: Hollywood Goes Hpercommercial (Video)
Media HF6161.M7 B44 2000

Merchandising: The Store As Persuasion (Video)
Media HF5415.2 .M47 2002

Commercials In The Classroom (Video)
Media LB1044.8 .C64 2001

Merchants Of Cool (Video)
Media HF5415.33.U6 M47 2003

Deadly Persuasion: The Advertising Of Alcohol And
Tobacco (Video)
Media HF5831 .D434 2003

 TV: What You Don't See (Video)
Media PN1992.75 .T8 1997

Edsels, Luckies & Frigidaires : Advertising The American Way (Video)
Media HF5813 .U6 A87 1979

 

DATABASES
A full-text database provides full-text access to periodical, journal, and magazine articles. In most case all you need to do is print out the article. From the Library Webpage, click on Journals and then click on General or a Broad Subject. Each database is designed so that you can usually search by keyword, subject, author, title or article, and/or title or the periodical. You also can limit by date as well as other parameters.

An index database provides a citation to the article, i.e. title of article, author, journal title, volume and issue number, page number, and date. You should check other databases for possible full-text coverage. You may need to consult the Catalog or Journals by Title to determine if the journal is owned by OSU-Tulsa Library in paper or microfiche.

SPECIALIZED
GENERAL
ABI/Inform Global Selective Full-Text
A business and management database providing extensive coverage on advertising, marketing, economics, human resources, finance, taxation, computers and more. 		Academic Search Elite Selective Full-Text
Business Source Elite Selective Full-Text Dissertations and Theses Selective Full-Text
EBSCOHost A variety of databases providing many full-text articles relating to the field of advertising. Expanded Academic ASAP Selective Full-Text
Emerald Management Selective Full-Text Facts On File Full-Text
Factiva Full-Text MAS FullTEXT Ultra Selective Full-Text
Historical New York Times New York Times Full-Text. Full-Image (including advertisements) from 1851-2001. Reference Universe Database
Hoover's Full-Text - Online-company profiles Research Library Selective Full-Text
LexisNexis Academic Selective Full-Text TVNews Archive Selective Full-Text
MediaMark Online (Must register first time on campus)  
Mergent Full-Text
A subscription-based online service offering 11,000 U.S. public companies and 17,000 non-U.S. public companies from Mergent, Inc., formerly known as Moody's Financial Information Services.
PsycINFO Selective Full-Text  
Sage Psychology Journals Selective Full-Text  
STAT-USA Full-Text - Available on-campus only.  
ValueLine Full-Text - Available on-campus only.  

JOURNALS

Journals are considered to be more scholarly in focus than magazines and are often peer-reviewed. They may be available electronically full-text, in print, in microfiche or in any combination of these three formats. The following list of journals is only a selective list of available titles. Note that the dates of electronic journals are subject to change due to publisher and database vendor availability. Dates of coverage for print and microfiche journals can be found in the OSU - Tulsa Library Catalog or Journals by Title.

Ad Age Global Computer Publishing & Advertising Report
Advertising Age Creativity
Advertising Age International Current Issues and Research in Advertising
Advertising Age's Creativity Customer Inter@ction Solutions
Adweek Electronic Advertising & Marketplace Reporter
Agency Sales Interactive Advertising and Branding News
Bank Advertising News Journal of Advertising
Brandweek Journal of Advertising Research
Campaign Journal of Consumer Research
Catalog Age Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
CIDC Daily Advertising & Media Digest Journal of Current Issues and Research in Advertising
Chain Store Age Mediaweek
Chain Store Age Executive with Shopping Center Age  

WEBSITES

Specialized websites are excellent sources of information. Commercial, governmental, and nonprofit organizations, i.e. universities, associations, societies, libraries, etc. maintain websites. These websites provide an overview of the field, historical information, current trends, statistics, publish a newsletter or journal, identify recommended publications in the field, advertise workshops and conferences, provide information on career opportunities, and supply contact names, etc. Specialized websites are important in library research. The following websites have been evaluated and are recommended for use.

A-Z Advertising Agencies ClickZ Today
Ad*Access EDGAR
SEC Filing and Forms
AdAge.com Emergence of Advertising in America: 1850-1920
Ad Council Campaigns Federal Trade Commission
Consumer Information on Advertising
Ad Critic North American Industrial Classification System (NAICS)
AdEater Research Resources
An Electronic Reading Room for Advertising Related
Materials from the Department of Advertising at UT Austin.
Adflip Standard Industrial Classification (SIC)
Advertising Media Internet Center Surveys of Consumers
Advertising Slogan Hall of Fame U.S. Census Bureau
Advertising World U.S. Department of Labor
Bureau of Labor Statistics
Career Guide to Industries - Advertising
AdWeek Online  

OTHER

SPECIALIZED
GENERAL
Advertising Standards Authority (ASA) Website LexisNexis Academic Database
American Advertising Federation (AAF) Website Librarian Index to the Internet Website

American Association of Advertising Agencies (AAAA) Website

 RefDesk Website
Association of National Advertisers (ANA) Website  
CABLETELEVISION ADVERTISING BUREAU (CAB) Website  
Interactive Advertising Bureau (IAB) Website  
Newspaper Association of America (NAA) Website  

Outdoor Advertising Association of America (OAAA)
Website

  

Radio Advertising Bureau (RAB) Website

  
Society for Consumer Psychology Website  
Television Advertising Bureau (TVB) Website  

OSU LINKS

School of Journalism and Broadcasting at Oklahoma
State University 		 

Questions or comments about the OSU-Tulsa Library Subject Guide? Contact the OSU-Tulsa Library Liaison:
Lynn Wallace at lynn.wallace@okstate.edu Compiled by Linda London
Last modified 9/12/2005