L I B R A R Y

MARKETING RESOURCES

REFERENCE
BOOKS
MEDIA
DATABASES
JOURNALS
WEBSITES
OTHER
OSU LINKS

This guide identifies resources in the field of Marketing. This guide is meant to be a starting point for research and is not comprehensive. Please contact a Librarian if you need assistance in finding information.

You must login to the OSU-Tulsa Website (Click on Off-Campus Access) in order to view the following Databases, Journals and Electronic Books. To view NetLibrary Ebooks remotely you must set up an account in the Library.

REFERENCE

Reference books are good sources to find an overview of your topic, a definition of a term, a fact or a statistic.

Almanacs

Plunkett's Retail Industry Almanac 2001-2002 : The Only Comprehensive Guide to Retail Companies and Trends NetLibrary Ebook

Atlases

Unavailable

Bibliographies

Unavailable

Biography

Biography & Genealogy Index Database

Biography Resource Center Database

Book Reviews

Book Review Index Online Plus Database

Books In Print with Reviews Database

Factiva Database
New York Times Book Review.

Dictionaries / Encyclopedias

Blackwell Encyclopedic Dictionary of Marketing NetLibrary Ebook

Dictionary of Marketing Research
Reference HF 5415.2 .V35

Dictionary of Trade Name Origins
Reference HD2721 .R66
Exporters Encyclopedia
Reference HF3011.E9

Directories

Advertising Age Encyclopedia of Advertising
 Reference HF5803 .A38 Advertising Guide.

Advertising Red Book
Reference HF5085 .S785 Advertising Guide.

Chart Collection
 Reference HD2741 .C56

Corporate Statements: The Official Missions, Goals, Principles and Philosophies of over 900 Companies
 Reference HD30.285 .H37

Directory of Business Information Resources
 Reference HD2421 .B875

Dun & Bradstreet's Principal of International Businesses
Reference HF54 .U5 P74 International Business Guide.

Editor and Publisher Market Guide
 Reference HF5415.2 .E251

International Directory of Company Histories
 Reference HD2721 .I63

Reference USA Database
Extensive Directory Information About Companies. CD Available at the Reference Desk.

Simmons Database
Advertising Guide. CD Available at the Reference Desk.

Standard and Poor's Corporation Records
 Reference HG4051 .S76636

State Profiles: The Population and Economy of Each U.S. State
 Reference HA203 .S74

Thomson Register of American Manufacturers Reference T12 .T56

Handbooks

Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace NetLibrary Ebook

Handbook of Marketing Scales: Multi-Item Measures for Marketing And Consumer Behavior Research
 Reference HF5415.3 .B323

Handbook of Research in International Marketing
 Circulation HF1416 .S698

How to Write a Successful Marketing Plan: a Disciplined and Comprehensive Approach NetLibrary Ebook

Marketing Scales Handbook: A Compilation of Multi-Item Measures
Reference HF5415.3 .B785

Understanding the Census: a Guide for Marketers, Planners, Grant Writers, and Other Data Users
 Reference HA201

Statistics

Community Sourcebook of County Demographics
Reference HA203 .S65

Demographics USA
Reference HF5415 .D46

European Marketing Data and Statistics
Reference HA1107.E87
International Business Guide

International Marketing & Data Statistics
Reference HA42 .I56
International Business Guide

Market Share Reporter
Reference HF5410 .M35

MediaMark Reporter
Reference Desk CD-ROM

Sourcebook of Demographics and Buying Power for Every County in the USA
Reference HA203 .S65

Standard & Poor's Industry Surveys
Reference HC106.6 .S74

Standard & Poor's Statistical Service
Reference HC106.7 .S75

Statistical Abstract of the United States Website
and Reference HA202 .S82

Statistical Universe Database

U.S. Industry and Trade Outlook
Reference HC106.82 .U16

Style Manuals

APA's Web Guide to Electronic Reference Formats Website

Chicago Manual of Style Website
 and Reference PN147 .C44

MLA Style Manual and Guide to Scholarly Publishing
 Website and Reference PN147 .G444

Manual for Writers of Term Papers, Theses, and Dissertations
 Reference PN147 .T8

Publication Manual of the American Psychological Association
 Reference and Circulation PN147 .P83

Yearbook

Annual Statement Studies
 Reference HF5681 .B2 R58

BOOKS

Books, videos, and dvds can be found in the OSU-Tulsa Library Catalog by author, title, keyword, or subject heading. Keyword searching allows you to AND terms together to produce a more focused list of available books.

You may want to check the Library of Congress Subject Headings Reference Z695 .Z8 L524 for a comprehensive list of terms to search in the Online Catalog.

Once you have identified a book you want, note the location and entire call number to identify where the book is located in the Library.

We also have approximately 40,000 full-text electronic books. These can be found through the Catalog or by going to the Library Website and clicking on Books and Electronic Book Collections. To view NetLibrary Ebooks remotely, you must set up an account in the Library.

Books In Print with Reviews Database - This is a database of books that are currently In-Print. Out-of-print books are noted as well. It is a good source to verify bibliographic information and to see what books have been published on a specific subject.

WorldCat  Database Database - This is a database of books cataloged by libraries worldwide. It is a good source to verify bibliographic information, to see what books have been published on a specific subject and to see what libraries own them.

MEDIA

Videos / DVDS
Coca-Cola: The History Of An American Icon (Video)
Media HD9349 .S634 C633 2001 		International Marketing: Competing in a Global Marketplace (Video)
Media HF1416 .C65 1999

Emerging Markets of Eastern Europe and Russia (Video)
Media HG4538 . E36 1997

Product Modification: Export - From Start Up to Finance (Video)
Media HF1040. 7 .P76 1991
International Marketing Breaking Down The Great Wall (Video)
Media HF1416 .B74 1991 		Shedding Light On The European Single Market (Video)
Media HF3290. 5 .S4 1995

DATABASES
A full-text database provides full-text access to periodical, journal, and magazine articles. In most case all you need to do is print out the article. From the Library Webpage, click on Journals and then click on General or a Broad Subject. Each database is designed so that you can usually search by keyword, subject, author, title or article, and/or title or the periodical. You also can limit by date as well as other parameters.

An index database provides a citation to the article, i.e. title of article, author, journal title, volume and issue number, page number, and date. You should check other databases for possible full-text coverage. You may need to consult the Catalog or Journals by Title to determine if the journal is owned by OSU-Tulsa Library in paper or microfiche.

SPECIALIZED
GENERAL
ABI/Inform Global Selective Full-Text
A business and management database providing extensive
coverage on advertising, marketing, economics,
human resources, finance, taxation, computers and more. 		Academic Search Elite Selective Full-Text
Academic Universe Selective Full-Text

Dissertations and Theses Selective Full-Text
Business Source Elite Selective Full-Text

Expanded Academic ASAP Selective Full-Text
Culturegrams Full-Text Facts On File Full-Text
Emerald Management Selective Full-Text

MAS FullTEXT Ultra Selective Full-Text
Factiva Full-Text

Reference Universe Database
Hoover's Full-Text - Online-company profiles Research Library Selective Full-Text
MediaMark Online (Must register first time on campus) TVNews Archive Selective Full-Text
Mergent Full-Text
Online-a subscription-based service offering 11,000 U.S. public companies and 17,000 non-U.S. public companies from Mergent, Inc., formerly known as Moody's Financial Information Services. 		 
STAT-USA Full-Text - Available on-campus only  
ValueLine Full-Text - Available on-campus only  

JOURNALS

Journals are considered to be more scholarly in focus than magazines and are often peer-reviewed. They may be available electronically full-text, in print, in microfiche or in any combination of these three formats. The following list of journals is only a selective list of available titles. Note that the dates of electronic journals are subject to change due to publisher and database vendor availability. Dates of coverage for print and microfiche journals can be found in the OSU - Tulsa Library Catalog or Journals by Title.

Advertising Age Journal of Retailing
Advertising & Marketing Asia Journal of Retailing and Consumer Services
Adweek Magazine's Technology Marketing Journal of Services Research
Asia Pacific Journal Of Marketing & Logistics Journal of Services Marketing
Business Marketing Journal of the Academy of Marketing Science
Direct Marketing Journal of Vacation Marketing
East European Markets Marketing (London)
Emerging Markets Review Marketing (Toronto)
Frohlinger's Marketing Report Marketing & Business Development
Global Markets Marketing Direct
Green Marketing Report Marketing Event
International Journal of Market Research Marketing Intelligence and Planning
International Journal of Research in Marketing Marketing Letters
International Marketing Review Marketing Magazine
Journal of Consumer Marketing Marketing Management
Journal of Consumer Research Marketing News
Journal of Direct Marketing Marketing Research
Journal of Euro-Marketing Marketing Research Review
Journal of Interactive Marketing Marketing Science
Journal of International Consumer
Marketing		 Marketing to Women
Journal of International Marketing Marketing Tools
Journal of Marketing Marketing Week
Journal of Marketing Education MC Technology Marketing Intelligence
Journal of Marketing Practice: Applied
Marketing Science		 Pricing Strategy and Practice
Journal of Marketing Research Psychology and Marketing
Journal of Marketing Theory and Practice Qualitative Market Research
Journal of Personal Selling and Sales
Management		 Sales and Marketing Management
Journal of Product & Brand Management

WEBSITES

Specialized websites are excellent sources of information. Commercial, governmental, and nonprofit organizations, i.e. universities, associations, societies, libraries, etc. maintain websites. These websites provide an overview of the field, historical information, current trends, statistics, publish a newsletter or journal, identify recommended publications in the field, advertise workshops and conferences, provide information on career opportunities, and supply contact names, etc. Specialized websites are important in library research. The following websites have been evaluated and are recommended for use.

American Customer Satisfaction Index International Directory of Marketing Research Agencies
American Marketing Association Jumpsite for Marketing and Business Journals on the Net
Business Marketing Association KnowThis: Marketing Virtual Library
 Topically arranged, it includes resources in the areas of
Advertising, Internet Marketing, International, market research,
retail & consumer and more.
Bridge Between NAICS and SIC Minority Buying Power Studies
Consumer Expenditure Survey North American Industrial Classification System (NAICS)
Consumer Product Safety Commission Standard Industrial Classification (SIC)
Consumer Search Surveys of Consumers
Direct Marketing Association U.S. Census Bureau
EDGAR
 SEC Filing and Forms 		 U.S. Government Export Portal
Global Markets

OTHER

SPECIALIZED
GENERAL
Bankruptcy Data Website Academic Universe Database
Big Charts Website Librarian Index to the Internet Website
Bloomberg Business News Website RefDesk Website
Export / Import Procedures and Documentation eBook  
Gallup Poll Website  
How to Prepare a Market Analysis Website  
Market Trends: Condensed Guide to Market
Research Website		  
Researching Companies Online Website  
Reuter's Market Guide Website  
Rutger's University-Business Gateway Website  
SIC Code Search Website  
SIC Code Index Website  
Small Business Administration Website  

OSU LINKS

OSU Department of Marketing  

Questions or comments about the OSU-Tulsa Library Subject Guide? Contact the OSU-Tulsa Library Liaison:
Jerrie Hall at jerrie.hall@okstate.edu Compiled by Robin Leech and Sherry Froman
Last modified 11/12/2004