L I B R A R Y

PUBLIC RELATIONS RESOURCES


This guide identifies resources in the field of Public Relations. This guide is meant to be a starting point for research and is not comprehensive. Please contact a Librarian if you need assistance in finding information.

You must login to the OSU-Tulsa Website (Click on Off-Campus Access) in order to view the following Databases, Journals and Electronic Books. To view NetLibrary Ebooks remotely you must set up an account in the Library.

REFERENCE

Reference books are good sources to find an overview of your topic, a definition of a term, a fact or a statistic.

Almanacs

Plunkett's Entertainment & Media Industry Almanac, 2000-2001: The Only Complete Guide to the Entertainment & Media Industry NetLibrary Ebook

Atlases

Unavailable

Bibliographies

Business: The Ultimate Resource Ebrary Ebook
and Reference HD38.15 .B878

International Business Information: How to Find It, How to Use It Ebrary Ebook

Biography

Biography & Genealogy Index Database

Biography Resource Center Database

Business Information Sources
Reference HF5351 .D16

First To Speak: A Woman of Color Inside the White House
Circulation E840.8 .T39 A3

Just Enough Rope: An Intimate Memoir
Circulation F199 .B77

Stand-Off In Texas : “Call Me A Spokesman for DPS…” NetLibrary Ebook

Book Reviews

Book Review Digest
Reference Z1219 .C95

Contains excerpts of book reviews from serials. Within each yearly volume, arrangement is alphabetically by reviewed author's name.

Book Review Index
Reference Z1034 .A1 B6
Citations to reviews in hundreds of English language journals.

Book Review Index Online Plus Database

Books In Print with Reviews Database

Factiva
Database
New York Times Book Review.

Dictionaries / Encyclopedias

Advertising Age Encyclopedia Of Advertising
Reference HF5803 .A38

Encyclopedia of Associations
Reference AS22 .E5

Encyclopedia of Communication and Information NetLibrary Ebook

NTC's Mass Media Dictionary NetLibrary Ebook

Directories

PRWeb Public Relations Firm Directory Website
This is a listing of PR Firms which can be arranged alphabetically or by subject specialty.
 Each entry supplies firm name, contact information, business focus, and links to the firm web site when available.

Handbooks

Handbook of Public Relations
Circulation HD59 .H267

Public Relations Handbook Ebrary Ebook

Public Relations : A Practical Guide to the Basics
Circulation HD59 .H443

Public Relations: The Complete Guide
Circulation HD59 .M2578

Publicity Handbook: How to Maximize Publicity for Products, Services, and Organizations
Circulation HD59 .Y33

Statistics

Statistical Abstract of Oklahoma
Reference HA581 .U54

Statistical Abstract of the United States Website
and Reference HA202 .S82

Statistical Resources OSU-Tulsa Library Subject Guide

Statistical Universe
Database

Style Manuals

APA's Web Guide to Electronic Reference Formats Website

Chicago Manual of Style
Reference PN147 .C44

MLA Style Manual and Guide to Scholarly Publishing
Reference PN147 .G444

Manual for Writers of Term Papers, Theses, and Dissertations
Reference PN147 .T8

Publication Manual of the American Psychological Association

Reference and Circulation PN147 .P83

Yearbooks

Unavailable

BOOKS

Books, videos, and dvds can be found in the OSU-Tulsa Library Catalog by author, title, keyword, or subject heading. Keyword searching allows you to AND terms together to produce a more focused list of available books.

You may want to check the Library of Congress Subject Headings
Reference Z695 .Z8 L524 for a comprehensive list of terms to search in the Online Catalog.

Once you have identified a book you want, note the location and entire call number to identify where the book is located in the Library.

We also have approximately
40,000 full-text electronic books. These can be found through the Catalog or by going to the Library Website and clicking on Books and Electronic Book Collections. To view NetLibrary Ebooks remotely, you must set up an account in the Library.

Books In Print with Reviews Database - This is a database of books that are currently In-Print. Out-of-print books are noted as well. It is a good source to verify bibliographic information and to see what books have been published on a specific subject.

WorldCat  Database Database - This is a database of books cataloged by libraries worldwide. It is a good source to verify bibliographic information, to see what books have been published on a specific subject and to see what libraries own them.

MEDIA

Videos / DVDS
Public Relations (Video)
Media HD59 .P77
 

DATABASES
A full-text database provides full-text access to periodical, journal, and magazine articles. In most case all you need to do is print out the article. From the Library Webpage, click on Journals and then click on General or a Broad Subject. Each database is designed so that you can usually search by keyword, subject, author, title or article, and/or title or the periodical. You also can limit by date as well as other parameters.

An index database provides a citation to the article, i.e. title of article, author, journal title, volume and issue number, page number, and date. You should check other databases for possible full-text coverage. You may need to consult the Catalog or Journals by Title to determine if the journal is owned by OSU-Tulsa Library in paper or microfiche.

SPECIALIZED
GENERAL

ABI/Inform Selective Full-Text
Provides the full text of many public relations
related articles. Indexes a variety of marketing
journals and industry specific publications.

Academic Search Elite Selective Full-Text
Business Source Elite Selective Full-Text Dissertations and Theses Selective Full-Text

Communication Abstracts Index
A useful index to find articles about public relations topics.

Expanded Academic ASAP Selective Full-Text

Factiva Full-Text
Good source for finding examples of press
releases produced by companies. Full text
articles available pertaining to public relations
related topics.

Facts On File Full-Text
Historical New York Times Full-Text
The New York Times , in the ProQuest Historical
Newspapers database, offers 3,400,000 pages
of full-text and full-image newspaper articles
covering the entire publishing history of the
newspaper, from 1851 to 1999. Excellent source
for researchers to find the images of historical photos,
stock photos, and advertisements.
MAS FullTEXT Ultra Selective Full-Text

PsycINFO Selective Full-Text
A useful database to find information concerning
motivation, attitudes, and effects of different types
of marketing models in the field of public relations.

Reference Universe Database
  Research Library Selective Full-Text
  TVNews Archive Selective Full-Text

JOURNALS

Journals are considered to be more scholarly in focus than magazines and are often peer-reviewed. They may be available electronically full-text, in print, in microfiche or in any combination of these three formats. The following list of journals is only a selective list of available titles. Note that the dates of electronic journals are subject to change due to publisher and database vendor availability. Dates of coverage for print and microfiche journals can be found in the OSU - Tulsa Library Catalog or Journals by Title.

PR Line O'Dwyer's PR Services Report
PR News Public Relations Journal
PR News Media Hot Sheet Public Relations News
PR Newswire Public Relations Quarterly
PRism OnLine PR Public Relations Research Annual
PRWeek Public Relations Review
Healthcare PR & Marketing News Public Relations Strategist
Interactive PR & Marketing News Public Relations Tactics
Journal of Public Relations Research  

WEBSITES

Specialized websites are excellent sources of information. Commercial, governmental, and nonprofit organizations, i.e. universities, associations, societies, libraries, etc. maintain websites. These websites provide an overview of the field, historical information, current trends, statistics, publish a newsletter or journal, identify recommended publications in the field, advertise workshops and conferences, provide information on career opportunities, and supply contact names, etc. Specialized websites are important in library research. The following websites have been evaluated and are recommended for use.

Content Basics for Press Release Writing
An electronic guide to writing a press release that includes a template.

Public Relations Society of America
Institute for Public Relations Public Relations Student Society of America
Media and Public Relations Strategy for Nongovernmental Organizations  

OTHER

SPECIALIZED
GENERAL

Business.com Website
Directory of Public Relations Agencies in the United States.

Academic Universe Database

Gallup Organization Website
Gallup 's core expertise is in measuring and understanding human attitudes and behavior. Gallup also conducts The Gallup Poll, a leading source of public opinion since 1935.

Librarian Index to the Internet Website

Google - Public Relations Directory Website

RefDesk Website

U.S. Department of Labor Website
Bureau of Labor Statistics, Occupational Outlook Handbook, Pulbic Relations Specialists.

Yahoo! - Public Relations Directory Website

 

OSU LINKS

School of Journalism and Broadcasting at Oklahoma State University  

Questions or comments about the OSU-Tulsa Library Subject Guide? Contact the OSU-Tulsa Library Liaison:
Lynn Wallace at lynn.wallace@okstate.edu Compiled by Robin Leech and Linda London
Last modified 5/19/2005