Study: U.S. tourism ads entice foreign tourists, build goodwill
The federal government's "Brand USA" campaign to attract international tourists could also have a positive effect on viewer attitudes toward the United States, according to a new study published online last week in American Behavioral Scientist by researchers from OSU-Tulsa and Southern Methodist University.
The article, "Strategic Uses of Mediated Public Diplomacy: International Reaction to U.S. Tourism Advertising," written by Dr. Jami Fullerton, professor and the Peggy Welch Chair in Strategic Communications at OSU-Tulsa, and Dr. Alice Kendrick, professor of advertising at the Temerlin Advertising Institute at SMU's Meadows School of the Arts, is the latest in a series of international studies in which they have observed a phenomenon they call the bleed-over effect of tourism advertising.
The Travel Promotion Act of 2009 established The Corporation for Travel Promotion, a public-private partnership that was later dubbed Brand USA. The bill created a multi-million dollar global marketing effort to promote the U.S. as a travel destination, including the "Land of Dreams" television commercial, which served as the stimulus for an online experimental study of Australian adults.
For more information on Fullerton and Kendrick's research, visit www.osu-tulsa.okstate.edu/fullerton/.
Cowboy Country: OSU in Tulsa Staff Appreciation Day
Celebrate the achievements of OSU-Tulsa and OSU Center for Health Sciences staff at "Cowboy Country: Red, White, Blue and Orange," OSU in Tulsa's Staff Appreciation Day, on Friday, June 14 from noon to 3 p.m. in the OSU-Tulsa Main Hall Commons.
"OSU in Tulsa employees are dedicated to supporting the university's mission and this day is an opportunity to show our appreciation of their hard work this year," said Howard Barnett, president of OSU-Tulsa and OSU Center for Health Sciences. "I hope everyone will join us for this fun event and show off their Cowboy pride."
The annual event, which features a free lunch and activities for staff and faculty, is set around the theme of Flag Day. A picnic-style lunch will begin at noon, with a number of activities planned throughout the afternoon including the OSU in Tulsa Car Show, Dunk Tank Fundraiser, Minute to Win It Competition and Cowboy Idol.
To sign up to participate in the car show, dunk tank or Cowboy Idol, contact Human Resources.
Oklahoma Chautauqua looks at Hollywood's impact on American Culture
For the past 22 years, the Tulsa community has had the opportunity to travel to another era and meet some of history's most illustrious characters during Oklahoma Chautauqua. This year's program, set to the theme "Anything Goes: America in the 1920s," is set for June 4-8 at OSU-Tulsa.
Each evening scholars dressed in costume will recount stories in the character's own words and in the language of their time. Performances begin at 7:30 p.m. under the tent in Lot E with local musicians providing entertainment at 6:30 p.m. Each performance is followed by a question-and-answer session with the scholar both in and out of character.
Scholars performing in this year's living history program will portray Babe Ruth, the Bambino and considered by many the greatest baseball player of all time; Zelda Fitzgerald, an American novelist and dubbed the first American flapper; Will Rogers, a vaudeville performer known as Oklahoma's Favorite Son; Bessie Coleman, the first female African-American pilot; and industrialist and founder of the Ford Motor Company, Henry Ford.
Daily workshops will take place Tuesday through Saturday at noon and 5:30 p.m. in North Hall 150. All workshops are free and open to the public. Each evening, food options will be available from vendors on site or guests can also bring their own picnic.
The Oklahoma Chautauqua is presented by the Arts and Humanities Council of Tulsa. Funding for the program is provided by a grant from the Oklahoma Humanities Council, with support from OSU-Tulsa, The Avery Family Trust, Williams, Tulsa Community College and the Downtown Double Tree Hotel.