Electronic Customer Relationship Management

CALL FOR PAPERS

Thirty-ninth Annual

Hawai'i International Conference on System Sciences

January 4 - 7, 2006

Hyatt Regency, Kauai

 

 

Additional detail may be found on HICSS primary web site: http://www.hicss.hawaii.edu

Mirror sites: http://hicss.sepa.tudelft.nl/      and           http://www.is.cityu.edu.hk/hicss/

 

 

Electronic Commerce (eCommerce, i.e. the execution of business processes using internet technologies) continues to be a significant, pervasive issue for both enterprises and customers. Similarly, mobile commerce (mCommerce, i.e. the execution of business processes using mobile technologies) is gaining momentum again.

 

The management of relationships between enterprises and customers has often been referred to as Customer Relationship Management (CRM). We define CRM as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit. Fundamentally CRM concerns attracting and keeping “Economically Valuable” customers and repelling and eliminating “Economically Invaluable” ones. The amount of information relevant in CRM processes can only be handled effectively when information technology is applied. Due to the lack of personal contact, CRM is of particular importance in eCommerce and mCommerce

 

Thus, this minitrack focuses on the application of internet and mobile technologies in the field of CRM as well as the application of CRM concepts to electronic and mobile businesses. We refer to this as electronic CRM (eCRM). mobile CRM (mCRM) represents a subset of eCRM with particular focus on the usage of mobile technologies.

 

There are 6 major non-mutually-exclusive topics within this minitrack on eCRM. Each major topic is composed of minor ones, due to the complexity and richness of eCRM issues that need to be researched. They apply to electronic and mCRM alike.

 

Potential topics and research questions that this minitrack addresses include but are not limited to:

1.      eCRM within Markets

·         How will markets emerge?

·         How may the balance of power between suppliers and buyers shift?

·         Who will benefit most from changing market structures?

2.      Business Models

·         Will new Customer Relations Management processes be developed? How will they be structured?

·         Can process models and business models be developed to help companies involved in eCommerce to attract "economically valuable" customers and retain them and at the same time repel "economically invaluable" customers and keep them away?

·         What types of cooperative norms will develop within eCommerce virtual communities?

3.      Technological Issues

  • What types of interfaces are best for producing sales?
  • Can the number of actions required for an electronic purchase be minimized?
  • What infrastructure extensions are required for mCRM in addition to possibly existing eCRM infrastructures?

4.      Human Issues

  • Customer Commitment to Relationships
  • Customer Satisfaction
  • Customer Interactions
  • Cyber-intermediation
  • Interface design and usability considerations for eCRM applications
  • Organizational Changes due to eCRM introduction
  • User Acceptance of eCRM Applications

5.      Business Performance Issues

  • Customer Value-added Measurement
  • Process Performance Effects of eCRM
  • Instruments and Frameworks for Measurement of eCRM Performance

6.      Case Studies and Demonstrations of 'Real World' Applications

 


Minitrack Co-Chairs

Nicholas C. Romano, Jr. (primary contact)
Assistant Professor
William S.  Spears School of Business
Department of Management Science and Information Systems

Oklahoma State University

700 North Greenwood Avenue

Tulsa, OK 74106-0700 USA

PHONE: (918) 594-8506

FAX: (918) 594-8281

EMAIL: nicholas.romano@OKState.EDU

Jerry Fjermestad
Associate Professor
School of Management
New Jersey Institute of Technology
University Heights
Newark NJ 07102
Tel: (973) 596-3255
Fax: (973) 596-3074
EMAIL: fjermestad@adm.njit.edu

Lutz M. Kolbe

Research Head

Competence Center ‘Customer Management’

Institute of Information Management

University of St. Gallen

Mueller-Friedberg-Strasse 8

9000 St. Gallen

Switzerland

Phone: +41-71-224 3796

Fax:     +41-71-224 3296

Email:  lutz.kolbe@unisg.ch

Ragnar Schierholz (secondary contact)

Research Associate

Competence Center ‘Customer Management’

Institute of Information Management

University of St. Gallen

Mueller-Friedberg-Strasse 8

9000 St. Gallen

Switzerland

Phone: +41-71-224 3212

Fax:     +41-71-224 3296

Email: ragnar.schierholz@unisg.ch

 

IMPORTANT DEADLINES

Abstracts                                  - Authors may contact Minitrack Chairs for guidance and indication of    appropriate content at anytime.

June 15                                     - Authors submit full papers to the Peer Review System, following Author Instructions found on the HICSS web site (www.hicss.hawaii.edu). All papers will be submitted in double column publication format and limited to 10 pages including diagrams and references. Papers undergo a double-blind review.

 

August 15                                 - Acceptance/Rejection notices are sent to Authors via the Peer Review    System.

September 15                           - Authors submit Final Version of papers following submission

New Date!                                 instructions on the Peer Review System web site.  At least one author of each paper must register by this date with specific plans to attend the conference to present the paper.  Early Registration fee $525 applies.

 

October 2                                 -  General Registration fee $575 applies until December 10.

 

December 10                            -  Deadline to guarantee your hotel room reservation at conference rate.

-    Deadline to receive conference registration refund.

-    Late registration fee $675 applies.



INSTRUCTIONS FOR PAPER SUBMISSION

HICSS papers must contain original material not previously published, nor currently submitted elsewhere.


• Consult the conference website (www.hicss.hawaii.edu) for the listing and description of Minitracks for HICSS-39.

• (optional)  Contact the Minitrack Chair(s) by email for guidance and verification of appropriate content.

Do not submit the manuscript to more than one Minitrack Chair. If unsure of which Minitrack is   appropriate, submit abstract to the Track Chair for guidance. 

 

• HICSS will conduct double-blind reviews of each submitted paper.

 

• Submit full paper according to detailed instructions found on the Peer Review System website. 



HICSS-39 CONFERENCE TRACKS

Collaboration Systems and Technology
Co-chair: Robert O. Briggs   bbriggs@GroupSystems;

Co-chair: Jay Nunamaker     nunamaker@cmi.arizona.edu

 

Decision Technologies for Management
Chair: Dan Dolk   drdolk@nps.edu

 

Digital Media: Content and Communication
Chair: Michael Shepherd   shepherd@cs.cal.ca                        

 

E-Government
Chair: H. Jochen Scholl   jscholl@u.washington.edu 

                                               

Information Technology in Health Care

Chair: William Chismar  chismar@hawaii.edu

 

Internet & the Digital Economy
Co-chair: David King    david.king@jda.com;

Co-chair: Alan Dennis  ardennis@indiana.edu

 

Knowledge Management Systems
Co-chair: Murray Jennex   murphjen@aol.com;

Dave Croasdell    davec@unr.edu

 

Organizational Systems & Technology
Chair: Hugh Watson   hwatson@terry.uga.edu

 

Software Technology

Chair: Gul Agha   agha@cs.uiuc.edu


HICSS conferences are devoted to advances in the information, computer, and system sciences, and encompass developments in both theory and practice.   Invited papers may be theoretical, conceptual, tutorial or descriptive in nature.  Submissions undergo a double-blind peer referee process and those selected for presentation will be published in the Conference Proceedings.  Submissions must not have been previously published.

 

 

CONFERENCE ADMINISTRATION

Ralph Sprague, Conference Chair                           

Email:  sprague@hawaii.edu

 

Sandra Laney, Conference Administrator

Email:  hicss@hawaii.edu

 

Eileen Robichaud Dennis, Track Administrator

Email: eidennis@indiana.edu

 

2006 CONFERENCE VENUE

Hyatt Regency Kauai

1571 Poipu Road

Koloa, Kauai HI 96756

1-808-742-1234

http://Kauai.hyatt.com