Reviewers' Comments

"Every once in a while a book comes along that provides an ‘ah ha, so that’s what happened!’ Advertising’s War on Terrorism does that for the question of why ... the United States ... is having trouble winning hearts and minds overseas. ... [This] book should be read by every member of Congress and every State Department employee."
—Dr. Richard Nelson, professor of mass communication at Louisiana State University and author of A Chronology and Glossary of Propaganda in the United States

"[H]ere ... is a competent and detailed counter-argument in support of the mature, intelligent and relevant use of marketing communications in foreign policy. Few are better qualified than professors Fullerton and Kendrick ... ."
—Simon Anholt, public diplomacy advisor to the U.K. and author of Brand America.

"Professors Fullerton and Kendrick are to be saluted for their efforts to deconstruct advertising’s potential—and limitation—in political communication. Excellent case study for students interested in the post-9/11 environment, where marketing, national image, and winning hearts and minds come together."
—Dr. Nancy Snow, Senior Fellow at the University of Southern California Center on Public Diplomacy

"Advertising's War on Terrorism" is a meticulous report and insightful analysis that reveals we know much less than both press and political elites have been telling us about the world's image of America. It should be read by scholars and students of international communications, foreign relations and persuasion but also government officials, politicians as well as journalists. Kendrick and Fullerton have advanced the study of propaganda and also provided a primer for policy-makers."
—David D. Perlmutter, Professor and Associate Dean for Graduate Studies & Research, William Allen White School of Journalism & Mass Communications, University of Kansas