Profs say paid ads could help U.S. image

National Press Club Record
October 2, 2006

Two university professors told a NPC Newsmaker Sept. 21 there is a place for paid ads in the foreign news media designed to influence public opinion. They said that state-sponsored advertising campaigns could help restore America's once-positive world wide image. Jami Fullerton, Oklahoma State University and Alice Kendrick, Southern Methodist University, both professors of advertising and mass communications, discussed their research and review of a 2002 U.S. State department ad program that was ended in its infancy in their book, "Advertising's War on Terrorism." They said such an ad program, if done correctly, could in the future help change the perception of the U.S. internationally, particularly among Muslims.

View PDF of article.