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Original Study

Kendrick and Fullerton’s original Shared Values Initiative research was published in a top-tier academic, refereed journal, The Journal of Advertising Research, in September/October 2004. The entire article can be viewed here:

Advertising as Public Diplomacy.pdf (250Kb)
© 2006-2007 Jami Fullerton PH.D., Alice Kendrick PH.D. - All Rights Reserved
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