TULSA (April 21, 2011) – Oklahoma State University’s Tulsa campuses expanded their sustainability efforts by launching a new recycling initiative today.
Howard Barnett, president of OSU-Tulsa and OSU Center for Health Sciences, announced that PepsiCo Dream Machine recycling kiosks and bins are now available on both campuses. Dream Machines provide students, faculty, staff and campus visitors with a convenient and rewarding way to recycle their plastic bottles and aluminum cans.
“People everywhere will celebrate Earth Day tomorrow and think about what they are doing to help protect the environment and our natural resources,” Barnett said. “At OSU in Tulsa, we’re working hard to do our part with this new recycling program for bottles and cans, as well as our existing paper recycling and energy conservation programs.”
Last April, the two campuses launched a paper recycling program that has kept 44.7 tons of paper out of area landfills. The energy conservation program has saved OSU-Tulsa $213,206 and OSU-CHS $199,071 in energy costs since April 2010.
“We are so pleased that Oklahoma State University has expanded its partnership with the Dream Machine program to make recycling kiosks and bins available to students and faculty on the Tulsa and Center for Health Sciences Campuses,” said Jeremy Cage, Senior Vice President of Innovation and Insights at PepsiCo and head of the Dream Machine recycling initiative. “Those who recycle in a Dream Machine can earn rewards and help make a real difference for our planet and in the lives of disabled U.S. veterans.”
OSU-Tulsa and OSU-CHS will have Dream Machine bins and electronic kiosks located in high-traffic areas around campus. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows users to earn points for every bottle or can they recycle in the kiosk and redeem those points for local discounts on entertainment, dining and travel at www.greenopolis.com.
“Experience tells us that people are much more likely to recycle if it’s convenient, and they are rewarded for doing so,” said Paul Ligon, managing director for Greenopolis, a Waste Management subsidiary. “We look forward to working with Oklahoma State University to enable a recycling experience that is fun and rewarding on many levels.”
Additionally, the more bottles and cans people recycle in a Dream Machine kiosk or bin, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities. The national program offers free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.
The Dream Machine recycling initiative was created by PepsiCo (NYSE: PEP) in partnership with Waste Management (NYSE: WM). With nearly 2,500 Dream Machines located in more than 20 states to-date, the program aims to increase the U.S. beverage container recycling rate from 34 to 50 percent by 2018.
To learn more about the Dream Machine, visit www.facebook.com/DreamMachine.